Franchising

Sip Fresh signs 3-pack deal

Provided

June 27, 2023

Sip Fresh is launching three stores in San Diego via an agreement with Kevin Tam, who previously worked for Wetzel's Pretzels, Boston-based food trucks and Sweetgreen. The deal includes the acquisition of Sip Fresh's existing Westfield UTC Mall location adjacent to UC San Diego.

"After learning about Sip Fresh and meeting with the leadership team, it was evident that they were extremely passionate not just about the product, but about people too," Tam said in a company press release. "The team is very in-tune with what today's consumers want to purchase and what operators need to be successful. After assuming several roles in the food and service industry, I appreciate being able to share the same brand values, exceptional service standards, and true compassion for the community. Additionally, my background in operating mall concepts similar to Sip Fresh proves in itself a valuable opportunity to take advantage of high organic foot traffic and an exciting atmosphere. I am thrilled to be a part of the vibrant ambiance that Westfield UTC offers and beyond as I expand. Sip Fresh is truly a unique and exciting concept and I am thrilled to extend its joyous reputation to more residents throughout California."

Sip Fresh is targeting 35 signed franchise agreements by year-end.

"We are ecstatic to welcome Kevin Tam to the Sip Fresh family as we fuel our ever-growing presence in California," Sharon Arthofer, founder and CEO of Sip Fresh, said in the release. "Kevin's unwavering drive for success resonates with me deeply, and his perseverance reminds me a lot of myself. His optimistic outlook and community engagement serve as an excellent model for the partnerships we aim to forge as grow across the Western region and throughout the Sunbelt."