Franchising

Sip Fresh rolling out franchising plan

Provided

May 18, 2022

Sip Fresh, a beverage concept founded in 2017 in California, has launched a franchise opportunity, focusing on the Western and Southwestern states.

"As a multi-unit franchisee for decades, my focus at Sip Fresh is to incorporate the key elements needed to run a successful business from the franchisee's standpoint," Sharon Arthofer, Sip Fresh founder and 27-year franchise industry veteran, said in a company press release. "We have designed a business model that provides strong consumer traffic with manageable labor, and highly streamlined operations to maximize profitability. Our goal is for our franchisees to succeed in this new space; prioritizing seamless processes in order to service more guests and establish a loyal following in their community."

With an array of colorful offerings that guests can choose from, the menu has a fresh fruit juice offering for every palate Arthofer said. Staff members help guide guests to find the perfect drink by sampling the menu. They may choose from Fresh Sips, Tropical Sips, Shakin' Tea Sips, Smoothie Sips and Cha Cha Chamoy.

"The idea behind Sip Fresh is simple: create fresh, eye-stopping, delicious drinks that provide an unforgettable experience for one and all," Michelle Chino, VP of Marketing at Sip Fresh, said in the release. "Our stores offer a fun, interactive experience which the whole family can enjoy. Sip Fresh creations were made for a new era in the beverage industry and are social media, Instagram-worthy favorites! We pride ourselves in the quality products we craft and the fun we serve up at each of our locations."

The initial franchise investment ranges from $212,730-$377,630, with a 6% royalty and marketing fee and 2% brand fund fee. At this time, the flagship Sip Fresh location averages about 80% gross margins and roughly 20% year-over-year growth, according to the release.

Franchisees will receive comprehensive training and access to an up-to-date learning management system.