Franchising

Sip Fresh quenching thirst from California to New York

Provided

May 4, 2023

Sip Fresh, a California-born specialty beverage concept known for displaying its handcrafted juices in vivid barrels, is launching a franchise initiative to extend its reach throughout California, Arizona and Utah, stretching across the Sunbelt region into Texas, Florida and New York.

"Now is the perfect time to launch full force into our franchise development strategy," CEO Sharon Arthofer said in a company press release. "After being a franchise operator for nearly three decades, we crafted this concept to elevate the beverage experience for shoppers and sustain a strong return on investment for our franchisees. It's an extremely cost-efficient business model and I'm confident franchise owner/operators will see the value in the concept."

Under the direction of Arthofer, who was the first franchisee of Wetzel's Pretzels, Sip Fresh is targeting 35 signed franchise agreements by year's end. The development initiative is reflective of growing demand in the beverage sector that parallels a strong shift in consumer preferences for alternatives to alcohol and caffeine. Along with its consumer popularity, franchise operators are turning to Sip Fresh for its simple, streamlined operations, minimized labor model and ability to maximize profitability.

"We have created show-stopping, delicious drinks that provide an unforgettable experience in all spaces our brand inhabits," Frank Gonzales, VP of franchise development at Sip Fresh, said in the release. "Our stores offer fun, interactive and unique displays that draw excitement across all ages and demographics. With the renewal of high-traffic shopping and entertainment centers, malls are alive and well — they are more experiential now than ever — and Sip Fresh is the perfect complementary concept."

Sip Fresh opened its first store in 2017.