Franchising
Sip Fresh hires former Togo’s, Papa Murphy’s exec to lead development
May 9, 2024
Sip Fresh, a fruit-based specialty beverage concept, has appointed executive, Mike Norcup, as director of Franchise Development.
"I am thrilled to join the Sip Fresh team at a time of great opportunity within the beverage sector," said Norcup, who spearheaded franchising efforts at Togo's and Papa Murphy's. "As a former multi-unit franchisee and business owner, I understand our franchisees' needs and am dedicated to their success. I am looking forward to helping drive the franchise opportunity to aspiring business owners."
Norcup will work with CEO Sharon Arthofer, a former multi-unit operator of Wetzel's Pretzels.
"Mike is a strong, strategic leader with a growth mindset," she said in a company press release. "His extensive experience will propel the Sip Fresh brand to capitalize on burgeoning trends in the industry. With his knowledge and expertise, Mike will be instrumental in driving growth in key markets over the next several years."
California-based Sip Fresh opened its first store in 2017.
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