As a thank you to its loyal fan base, and the communities in which the restaurant serves, Shane's Rib Shack will host its seventh annual rib giveaway on April 30.
March 17, 2016
While many chains measure success by units sold, Shane's Rib Shack has experienced its best 12 months to date by focusing on the performance of existing locations and not on the number of stores, said Shane Thompson, president and founder.
"Our goal is not to be the largest fast casual BBQ restaurant, but the highest performing,"” he said. "If we have a franchise location that is not performing well, we assess and address the situation immediately."
By focusing on sustainable growth in the southeast, Shane's Rib Shack projects to grow by 20 percent this year, Thompson said.
"We focus on what is best for the brand long term and as a result, we are experiencing our highest systemwide sales figures since we started franchising 12 years ago," he said.
Fan appreciation
As a thank you to its loyal fan base, and the communities in which the restaurant serves, Shane's Rib Shack will host its seventh annual rib giveaway on April 30. The first 100 guests at participating locations will receive a free half rack of slow-cooked baby back ribs, a 20-ounce beverage and special edition t-shirt.
"Our fans have been so loyal to us throughout the years and we want to take the time to tell them how much we appreciate their support. Our continued success is not possible without their devotion," Thompson said.
Shane's Rib Shack was founded in 2002, in McDonough, Georgia, and operates 70 locations.