Technology

Shake Shack's in-app delivery orders up 70%

Provided

November 15, 2022

Since Shake Shack launched delivery on the Shack App, powered by Uber Direct in March 2021, the app's delivery order volume is up 70%, which has inspired the brand to renew its contract with Uber Direct, according to Steph So, head of digital experience at Shake Shack.

"We're thrilled to continue our partnership with Uber Direct for delivery on the Shack App and Web," So said in a company press release. "We're offering the best value and best possible experience for guests to get their Shack however and whenever they want it. We will continue to invest in and prioritize our digital experience and reward our guests for coming directly to our channels to order."

As Shake Shack continues to invest in building a best-in-class digital experience for its guests, the company is focused on driving customers to its own channels to deliver the best value and most personalized experience, Sop said. The chain has seen over 1 million app installs since the beginning of the year, and, as of November, has 4.5 million guests that made a first-time purchase in its owned digital channels.

Shack App users benefit from lower menu pricing than other delivery platforms, which may be up to 15% more expensive (before tax) on select third-party channels, according to the release. App customers also receive offerings, including early access to limited-time-only menu items and local events and collaborations across the country.

Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to over 400 locations system-wide, including over 260 in 32 U.S. states and the District of Columbia and over 140 international locations in London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo and Seoul.