May 17, 2022
Shake Shack is testing plant-based versions of its custard — Non-Dairy Chocolate Custard and Non-Dairy Chocolate Shake — this summer in New York and South Florida via a partnership with NotCo. Using a combination of technology with AI chefs and R&D teams, NotCo was able to replicate the same rich flavor, creaminess and functionality as the existing items, replacing both dairy and egg components, in under four months, Shake Shack VP of Supply Chain Jeff Amoscato said in a company press release.
"We have been looking at the plant-based space for a while and are so excited to be partnering with an innovative food-tech leader such as NotCo," he said. "Non-dairy custard and shakes have been something our guests have wanted and we are looking forward to seeing where this test takes us."
Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to over 350 locations in 32 U.S. States and the District of Columbia, including more than 100 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo and Seoul.