Food & Beverage

Shake Shack rolls out picnic kits

Provided by Shake Shack

July 25, 2023

Shake Shack is closing out National Picnic Month (July) with an experience to bring guests back to its Madison Square Park roots. The brand, which opened its first location in 2004 at the NYC park, is celebrating the launch of its plant-based menu items and encouraging guests to "veg out" Saturday and Sunday with a picnic kit curated for outdoor dining at parks across the country.

Each picnic kit comes with lunch for two, featuring the Veggie Shack — made from seasonal vegetables and grains — as well as Non-Dairy Chocolate Frozen Custard, beverages, cutlery, dishware, napkins, a frisbee, playing cards, a Dock & Bay picnic blanket, Supergoop Play Sunscreen, S'well Ice Cream Chiller and a Bluetooth speaker packed in a picnic basket. Guests may reserve a picnic kit for $60 here and pick them up this weekend at participating Shacks around the U.S.

Those who may not be near participating Shacks can also snag a free classic Shake with any Veggie Shack purchase via the Shack App or shakeshack.com with code VEGGIETIME through Sunday.