Franchising

Shake Shack launches virtual camping experience

Provided

July 8, 2020

For customers who miss camping, Shake Shack has created Shack Camp, an interactive experience providing supplies needed for six weeks' worth of activities to keep families busy, according to a company press release.

To participate in Shack Camp, customers may purchase the Shack Camp Box for $79 at (https://camp.shakeshack.com/) and follow along each week on Shake Shack's social channels, @shakeshack. The box includes curated supplies (valued at $175+) for six weeks' worth of activities to help customer campers make their own lemonade stand, whip up summer sundaes, tell scary stories around the campfire, flex creative muscles with camp crafts, throw the ultimate field day and get involved in their local community. Plus, each box comes with $75 worth of exclusive offers and promotions (think: burgers on us!) that can be redeemed on app and web.

The first week of camp kicks off on Monday on @shakeshack IGTV and each Monday following (through Aug. 17th), demonstrating the week's activity so families can follow along.

As part of Shake Shack's mission to Stand for Something Good, the campaign will support The Fresh Air Fund's virtual summer program. To help the thousands of underserved New York City kids whose summer camp was impacted by COVID, Shake Shack and its partners — Uber Eats, OREO Cookies and Goldbelly — are collectively pledging $75,000 to the Fresh Air Fund's "Fresh Air Everywhere" 2020 virtual summer program for children ages 7-13.

Shake Shack has more than 290 locations in 27 U.S. states and the District of Columbia, including more than 80 international locations across London, Hong Kong, Istanbul, Dubai, Philippines, Singapore, Mexico, Tokyo, Seoul and more.