Marketing

Shake Shack launches summer merch

Photo: Shake Shack

June 13, 2024

Shake Shack is launching summer merchandise: A T-shirt designed in collaboration with NYC artist Spencer Gabor, a tote bag and a Nalgene water bottle.

"When thinking how to build upon our core collection, we wanted our Summer '24 capsule to feel really different but still true to our brand DNA," Holly Wampler,
senior manager of merchandising, said in a company press release.

"We pride ourselves on elevated, artful touchpoints in our guest experience, so it felt natural to create a colorful, graphics-forward collection that captures the essence of summer and embodies the uplifting experience we create in our Shacks."

The items, available here for a limited-time only, include:

• Crinkle Cuts Boat Tote ($55) Made in the USA from cotton canvas, the bag features a small interior pocket embroidered with, "For Your Fries Only."
• Summer Graphic Tee ($45): Lightweight and made from 100% cotton, the crewneck is designed with a screen-printed graphic by artist Spencer Gabor.
• Nalgene and Sticker Pack Bundle ($38): Stay hydrated with a special-edition Nalgene water bottle and sticker pack.