Technology
Shake Shack debuts app, loyalty offering
May 28, 2025
Shake Shack is enhancing its guest engagement with app-exclusive offers and a gamified loyalty program. App users may get any size soda for $1. The offer is one of several "Shack Hacks" planned to reward app users.
Also, next week, the company will launch "Challenges," the initial phase of its loyalty program designed to increase customer frequency by encouraging guests to complete tasks and earn rewards.
"Challenges will be available to guests through the Shack App and on shakeshack.com with an account," the company said in a statement. "As Shake Shack sees a growing number of digital sales (38% in Q1) the brand sees strong opportunity to connect with guests through these channels to drive growth."
The first two challenges include:
- Challenge 1: Order any burger on two separate occasions within 30 days to receive $10 off your next visit.
- Challenge 2: Starting in July, order any BBQ sandwich on two separate visits before Aug. 6 to unlock $5 off your next visit. This challenge promotes the Summer BBQ limited-time offer platform.
