Franchising

Shake Shack concluding 'Now Serving' with Fieldtrip Chef JJ Johnson

Fieldtrip Chef JJ Johnson created the Little J's Burger and Curry Crunch Fries as an LTO for Shake Shack. Provided

October 25, 2021

To conclude its Now Serving chef series, Shake Shack joined forces with Fieldtrip Chef JJ Johnson to create the Little J's Burger and Curry Crunch Fries, with net proceeds going toward Rethink Food, a nonprofit organization with the mission to create a more sustainable and equitable food system, according to a company press release. Fieldtrip has three locations in New York, and Johnson describes it as a community-based dining experience that celebrates culture through the shared experience of rice.

"We are excited and honored to be working alongside Chef JJ Johnson who has made a huge impact on our New York community throughout the pandemic," Shake Shack Culinary Director Mark Rosati said in the release. "This menu, dreamt up by JJ, infuses his unique cooking style and vision into the world of Shake Shack. The Little J's Burger and Curry Crunch Fries combine our classic roadside menu with JJ's take on global flavors and techniques. We can't wait for our New York fans to dig in."

The Little J's Burger, which is available Thursday at the Shake Shack in Harlem, New York, features a gruyere cheeseburger, made with 100% Angus beef and topped with braised bacon, onion mayo, lettuce and tomato on a toasted potato bun. Served alongside the burger, the Curry Crunch Fries are JJ's take on Shake Shack's classic crispy crinkle cuts topped with the chef's signature curry crunch. Priced at $8.49 and $3.99 respectively, the burger and fries will be available for purchase in-store, through pickup on Shake Shack's website or delivery and pickup via the Shack app for one day only.

"When I think of collaborations for myself and Fieldtrip, I always look to align with brands that have similar views and values," Johnson said in the release. "Shake Shack is all about the community and what better place to collaborate than with the Harlem Shake Shack, in the place I call home. I'm excited for the Harlem community to experience the Fieldtrip flavors on the Little J burger and Curry Crunch fries. Shake Shack is beloved in my household, so this is an exciting moment for myself, Fieldtrip, the community and my family."

The collab is the final event of Now Serving, where Shake Shack collaborated with chefs in six cities across America.