Technology
Scooter's revamps loyalty platform
April 15, 2025
Scooter's Coffee has redesigned its rewards program to offer more flexible redemption options, faster ways to earn rewards and enhanced status levels and badges designed to better reward top customers, according to a company press release.
All free drinks earned in the old program will be available for members, but they will now have the option to redeem rewards points, known as Smiles, for an expanded menu of options including drinks and kid's items. As part of the migration to the new program, members who had Smiles that had not yet been redeemed have received a one-time Smiles boost to reflect the new program's earn rate structure.
How it works
The program introduces flexibility for members through expanded redemption options that now include nearly every item on the Scooter's Coffee menu. For the first time, customers may redeem Smiles for food items, drink modifiers like cold foam and extra espresso shots, and cans of Red Bull.
The redesigned My Rewards tab within the Scooter's Coffee mobile app showcases redemption items grouped based on the number of Smiles required to redeem. Once a member earns enough Smiles, they choose a reward to add to their wallet and redeem on a future order.
Members may unlock rewards even faster by earning five smiles for every $1 spent when they pay for their purchases directly through the Scooter's Coffee mobile app. This includes either placing a mobile order or using Scan and Pay at pickup using the app. Members who scan their app to earn rewards but not to pay for their purchase will continue to receive three Smiles per $1 spent.
Relationship Status: Buddy, Bestie or Ride-or-Die?
The program features three status levels: Buddy, Bestie and Ride-or-Die. While every customer starts at Buddy status, only the most dedicated Scooter's Coffee fans will reach the pinnacle, the highest of
highs, the superior status where no Scooter's Coffee fan has gone before: Ride-or-Die status.
Higher status levels bring greater rewards including bonus Smiles awarded on every purchase, enhanced birthday awards, and exclusive offers. Customers may also unlock exclusive badges in the app for completing challenges, achieving membership milestones, completing purchase streaks and purchasing specific products.
Scooter's has over 880 locations.
