News

Schlotzsky's to place Coca-Cola Freestyle in four locations

June 29, 2010

Schlotzsky's has signed a partnership with The Coca-Cola Company to use its new proprietary fountain dispenser, The Freestyle, in four Dallas/Ft. Worth locations. Schlotzsky's joins Wingstop and restaurants in the Dallas area to use the new beverage dispenser.

“We are honored that The Coca-Cola Company chose Schlotzsky’s as one of their first Dallas/Ft. Worth area partners to unveil the Coca-Cola Freestyle,” said Schlotzsky’s president Kelly Roddy. “The machine is yet another element to enhance Schlotzsky’s new ‘Lotz Better’ experience, and we are excited to give our guests the opportunity to interact first-hand with the ground-breaking machine.”

The new fountains are touchscreen operated, enabling consumers to select from 106 regular and low-calorie beverage brands, including many varieties of waters, fruit-flavored beverages and sparkling beverages.

The addition of the Freestyle machine is also the latest in Schlotzsky’s efforts to reinvent its brand. The reinvention includes a new prototype restaurant featuring vibrant colors, playful slogans, contemporary furniture and artwork, and a partnership with sister company Cinnabon that offers franchisees two brands under one roof. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables.