Marketing

Schlotzsky's, Terry Bradshaw promoting jaw-releasing exercises

Austin-based Schlotzsky's has partnered with Pro Football Hall of Famer Terry Bradshaw to develop and demonstrate a line of mouth muscle moving exercises. Provided

April 30, 2021

The last 12 months have made everyone clench — literally. With COVID-19 increasing jaw pain by 12%1, people's mouths are tight and molars are ground to stubs. To help fans loosen their jaws, Austin-based Schlotzsky's has partnered with Pro Football Hall of Famer Terry Bradshaw to develop and demonstrate a line of mouth muscle moving exercises, just in time for its meatier sandwiches that recently launched, according to a press release.

"It's been a stressful year, and we can all use a little bit of fun these days. That is why we're excited to team up with sports legend Terry Bradshaw to create the Train for a Mouthful regimen," Schlotzsky's Chief Brand Officer Tory Bartlett said in the release. "We are providing customers with an engaging way to prepare for and enjoy Schlotzsky's new, meatier sandwiches. With even more protein piled high atop freshly baked sourdough bread, our sandwiches are a delicious mouthful that guests have been enjoying for 50 years."

The exercises include:

• The Breadlift: Think bicep curl, but better. Instead of holding dumbbells, grab a Schlotzsky's sandwich, curl at the elbows, stretch your jaw wide, and take a bite.
• The Chew Chew: This variation of the shoulder press will not only help your rotator cuff but also your triceps. Hold two sandwich halves on either side of your head. Lift your hands up to the sky, lower back down, then rotate your neck to the left, and take a bite.
• The Stacks on Deck: To improve your arm strength and stretch out your core, grasp a sandwich in each hand, push your arms out to the side, bring the sandwiches back in, and take a bite.

"It's no secret that I always have a mouthful to say, so when the opportunity came up to help Schlotzsky's fans train their mouths, I couldn't say no," Bradshaw said in the release. "My family and I have been eating Schlotzsky's sandwiches for years, so any workout where I can enjoy my go-to — The Original with jalapenos — is a workout made just for me."

Through May 22, Schlotzsky's is offering the Bradshaw BOGO, which allows gests with the Schlotzsky's app to receive a free medium sandwich with the purchase of a medium sandwich.

Schlotzsky's has over 300 restaurants.