Franchising

Schlotzsky’s opening 5 stores in Detroit

Photo: Schlotzsky’s

September 25, 2024

Austin-based Schlotzsky's is entering the Detroit area with a five-unit signed franchise agreement with business veterans and husband-wife duo, Vipul and Neha Patel, who began their entrepreneurial journey with construction companies and Subway locations.

"Our experience in the fast casual space is what initially drew us into the brand, but it was the quality of the food that sealed the deal," Vipul Patel said in a company press release. "The oven-baked sourdough bread outshines the competition, and we had a unique opportunity to debut this brand in an emerging market. Whether individuals are dining in our restaurants or having our food delivered hot and fresh right to their door, my wife and I are thrilled that we are the first to bring the great tastes and flavors of Schlotzsky's to the Detroit area."

While site selection is still underway, the couple is targeting the western Detroit suburbs with the first location expected to open by mid-2025. These Detroit locations will join the three open and operating restaurants in Battle Creek, Michigan, growing Schlotzsky's footprint across the state.

Schlotzsky's has over 310 locations and belongs to the portfolio of GoTo Foods, which is also the parent company of Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli and Moe's Southwest Grill.

"Continuing to expand the brand is a top priority for Schlotzsky's," Brian Krause, GoTo Food's chief development officer, said in the release. "With roots in Texas and locations throughout the Midwest, we are thrilled to expand Schlotzsky's further north into the Detroit market."