November 15, 2011
Schlotzsky’shas announced that it has signed a history-making franchise deal to bring 30 new restaurants to the Philadelphia metro area that would also house Cinnabon and Carvel franchises inside the buildings.
Schlotzsky’s, Carvel, and Cinnabon are all part of the parent company FOCUS Brands Inc. The three food franchises began partnering early last year to open tri-branded locations and have seen robust sales due to this strategy. In total, the new tri-branded restaurants resulted in a total of 90 franchise agreements to be signed — the largest in Schlotzsky’s 40-year history.
The first restaurant is set to open during the first quarter of 2012, with several scheduled to open throughout the remainder of the year. The deal was signed with Philadelphia-based multi-unit franchise group Prayosha Philly LLC, and includes growth into Philadelphia, Bucks, Mercer, Montgomery, Chester, Burlington, Gloucester, Camden and Delaware counties.
The Prayosha Philly group owns many hotel franchise concepts throughout the tri-state area, as well as several Dunkin Donuts and Moe’s Southwest Grill locations, which is also part of FOCUS Brands.
“This is by far the largest franchise deal in our company history,” said Schlotzsky’s president Kelly Roddy. “Demand for our brand has been growing in the Philadelphia area, and we’re thrilled to enter the market with such a talented group of business savvy entrepreneurs.”
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