News

Salsarita's names new VP of Franchise Development

August 10, 2012

Salsarita's has announced that Chris Bailey has been named as the company's new vice president of Franchise Development.

Bailey has more than 25 years of sales experience, the last eight years of which were spent with Bojangles Restaurants Inc., where he was director of Franchise Development. During his tenure with Bojangles, Bailey was instrumental in growing the company from 34 franchisees operating 157 restaurants to 85 franchisees operating 316 restaurants.

In June 2011, franchising industry veteran Phil Friedman acquired Salsarita's and spent the past year reorganizing the brand by improving internal systems, repositioning the brand and strengthening Salsaritas' sales-to-investment ratio.

"In addition to our rebranding initiatives at Salsarita's, we also invested countless hours and resources building an exceptional franchise support team," Friedman said. "Now that we possess the talent needed to provide excellent support, Chris is going to lead our effort to find multi-unit operations groups that share our vision for success. We are fortunate to have him on the team."

Salsarita's expects to have at least 2 to 3 new franchise agreements signed before the end of 2012, with long-range projections calling for more than 300 locations nationwide throughout the next several years.

Salsaritas' growth focus is on increasing penetration in existing markets as well as further opportunities in non-traditional markets such as universities, airports and office buildings.