News

Salsarita's gets on board with DMBs

November 7, 2013

Salsarita's has successfully rolled out a digital menu board solution in 46 stores, according to a company press release, which also that said WAND Corporation was the chain's supplier.

"The full-motion, high-impact content that WAND's creative team designed grabbed us the moment we saw it, and their continued support and partnership throughout the past two years have helped us test and leverage valuable data regarding customer purchase behavior," said Phil Friedman, CEO of Salsarita's Corporate.

Salsarita's operates more than 80 franchised locations in 19 states and has significant growth plans for 2014. All new stores will also be using the WAND Digital solution, according to the release.

WAND's Digital Menus are managed through WAND Total Restaurant Management, a Web-based, digital management system that allows new content, pricing, and caloric information to be uploaded and deployed instantly by store, market or chain-wide, through a single, cloud-based platform, said Greg Perrill, owner and VP of Strategic Accounts. WAND TRM also features automated advanced dayparting, automated menu scheduling and 100-percent compliance of content across multiple locations.

Read more about digital menu boards.