News

Sales up 5% at Juice It Up

September 22, 2017

Juice It Up reported this week that system-wide, third-quarter sales increased 4 percent over Q3 of 2016, and were up 5 percent year-to-date. This also marks the chain's seventh consecutive quarter of substantial growth, according to a company press release.

The growth is the result of several factors, including the launch of the Golden Summer Refreshers, featuring the Turmeric Fusion and Chili Lime Mango Smoothie. Expansion is also on the rise with Juice It Up securing seven franchise agreements in Q3 alone, CEO Frank Easterbrook, said in the release.

With locations in California, Texas, New Mexico, Oregon and opening soon in Florida, there are 87 units in operation with plans to add at least 10 additional units by year-end.

"Each quarter, we are thrilled to see new guests and loyalists alike visiting Juice It Up! to order raw juices and our functional bowls and smoothies, which proves that more consumers are focused on leading healthier, active lives," Easterbrook said, in the release. "In the booming raw juice culture, over the past two decades we've developed a proven model that enables our franchise partners to experience continuous gains by catering to the nutritional wants and needs of a growing population."

With an operations-focused culture, Juice It Up is growing with new franchise partners, while existing franchisees continue to invest in the brand, Easterbrook said. It's offering franchise incentives for veterans of the U.S. military with a 60 percent discount off the initial franchise fee.