Franchising

Salata launches multi-unit franchising initiative

June 14, 2022

Houston-based Salata Salad Kitchen is launching a franchising initiative in hopes of attracting multi-unit operators.

"We're in the right spot to advance our growth strategy from one that prioritized organic growth within our franchise system, to one that incorporates the recruitment of seasoned restaurant franchise operators in select markets that are attractive for our growth," Julie Davis, vice president of franchise development for Salata, said in a company press release. "The focus is on solidifying relationships with sophisticated operators that can grow the brand in these new markets."

Within the past year, weekly sales records for Salata have grown significantly — multiple markets are delivering 20% to 30% year-over-year sales growth. As the brand meets the increasing demand for convenient and healthier meal options, newer locations have generated extraordinary initial sales, with Salata's most recent opening in Mesquite, Texas, breaking the record for the highest grand opening sales of all locations, Davis said.

The strong performance has been boosted by Salata's app, online ordering platforms and third-party ordering partners, with nearly one-quarter of orders coming from these sources so far in 2022. This year's momentum builds upon a robust sales surge in 2021, when average unit volume increased 6%. The growth in restaurant performance delivers average revenues above $1 million system-wide.

Salata plans to open 12 locations this year in Houston, the Dallas-Fort Worth area and Charlotte, North Carolina, while adding 60 units to its development pipeline. Ideal franchisees should have experience in restaurant development and operations and previous business ownership experience. A $1 million net worth and liquidity of $300,000 is required, and self-financed and pre-approved financed candidates will be considered. Candidates should also truly believe in the Salata brand and approach to deliver an exceptional customer experience, Davis said in the release.

"Our positioning couldn't be better for multi-unit franchisees to invest in Salata given today's consumer preferences and the convenience we offer guests with technology advancements. The proof of concept is definitely there," Michelle Bythewood, president of Salata, said in the release. "We've dialed in on the support we provide our franchisees with modernized tools and resources they need in terms of marketing, operations, technology and supply chain."

Salata was founded in 2005, and has over 80 locations in Texas, Georgia, Southern California, Louisiana and North Carolina.