News

Salata launches microsite to drive franchise sales

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November 21, 2019

Houston's Salata has launched a microsite to serve as a hub for prospective franchisees in all phases of the franchising journey, from exploring initial interest in Salata to connecting with the chain's development team and completing the franchising process, according to a company press release. Salata is in high-growth mode and is actively seeking to expand into new markets in 2020, according to David Wheeler, chief development officer.

"Currently, Salata is comprised of 29 franchisees and 79 franchise stores, making up 88 percent of our 90 locations," he said in the release. "Over the past years, we have dedicated tremendous resources to re-developing the Salata brand and putting the necessary systems in place to help our franchise partners achieve their business goals. We are looking to build on the momentum we have generated by continuing to grow through the remainder of this year and throughout 2020. Our new microsite should serve as a valuable resource to those interested and qualified to own a salad kitchen with us."

The microsite features pertinent information for franchising decisions, including:

Location requirements,
Financial requirements,
A detailed look at Salata’s restaurant design and layout,
And a step-by-step overview of the franchising process.

It also includes an interactive map that shows markets where Salata has a presence, existing markets that are primed for more salad kitchens and new markets that it is targeting for expansion.

Salata is on track to have 25 franchise contracts secured by the end of 2019, and 65 in 2020. Existing markets poised for growth include Dallas, Houston, Chicago and Los Angeles. New target markets include Texas (El Paso, Lubbock, Midland/Odessa and Wichita Falls); Tennessee (Nashville, Knoxville, Chattanooga and Memphis); North Carolina (Charlotte and Raleigh/Durham); Alabama (Montgomery and Birmingham); Jackson, Mississippi; Denver, Colorado; Phoenix, Arizona; Kansas City, Missouri, and Las Vegas.

"Salata is on an upward trajectory to become 'the' premiere national fast-casual salad restaurant," Wheeler said in the release. "In addition to our growth and brand milestones so far this year, we have more in the pipeline in new and existing markets to increase the experience for both guests and franchisees. We are fully equipped to expand quickly into new markets and support franchise partners that are experienced and passionate about Salata."

Salata has more than 85 corporate-owned and franchise locations in Texas, Oklahoma, Illinois, Georgia, Florida, Southern California and Louisiana.