Marketing

Saladworks launches stay-at-home wellness challenge

Provided

May 13, 2020

With stay-at-home orders extended in many states, people are continuing to find new ways to stay active, healthy and sane while in quarantine, which has inspired Saladworks to create a 30-day wellness challenge to celebrate National Salad Month throughout May. The social campaign allows Saladworks to interact with its guests during a time when social distancing is of utmost importance, CMO Mark Mears said in a company press release.

All month guests can go on to Saladworks social media pages, like Instagram, Facebook and Twitter, to access the daily challenges. Each week Saladworks posts the weekly challenge for participants to do each day. Over the four weeks, there will be four wellness themes that each challenge falls under — Create & Relate; Restore & Explore; Nature & Nurture; Nourish & Nutrition. Social media fans can participate in the day's challenge with Saladworks or post it to their own social media, tagging the brand for a chance to win free salads, rewards points and other prizes.

"In addition to our 'Fives for Lives' fundraising campaign which brings healthy, nutritious and flavorful meals to our local heroes battling COVID-19 on the front lines of this pandemic, we also wanted to create a way to engage with our guests and bring a smile to everyone's face during such a difficult and uncertain time," Mears said, in the release. "The 'You Are A-May-Zing 30-Day Challenge' has brought many together to celebrate National Salad Month in such a fun, original and interactive way, while also emphasizing ways to stay healthy, fit and well from live Instagram workouts and fitness tips to cooking demos for at-home salads." 

Along with the "You Are A-May-Zing 30-Day Challenge" campaign, Saladworks is offering free delivery on orders placed through its website as well as specific delivery specials via its partners at Door Dash, GrubHub and Uber Eats. In all cases, each Saladworks meal will be offered in tamper-resistant packaging with curbside service available for the health and safety of its guests, Mears said.

"We really want people to use this month to focus on themselves in all aspects of their lives," he said. "These challenges were designed specifically to fortify people's bodies, build up immune systems, stimulate minds and bring the family closer together during a time when all of those aspects are so important. By helping to 'fuel the originality' of our guests, we can all emerge from this pandemic even better than before."

Saladworks has over 100 locations across 18 states and two countries.