January 15, 2020
Saladworks, a Philadelphia-based concept, rang in the new year by opening its 100th restaurant. Located in Maryland, the restaurant opened Jan. 6 at 4601 Liberty Heights Ave., in Baltimore.
"There is no better way to kick off the New Year than with a milestone celebrating our growing brand," Saladworks President and CEO Kelly Roddy said in a company press release. "As we enter into the new decade, we are laser focused on doubling our franchise presence to end the year with 200 locations, while also improving our guest experience so that our loyal fans can enjoy their original creations however they'd like, whether on the go or at home."
Growing through franchising to meet the rapidly increasing demand for healthier meal options, Saladworks is on pace to double in size, with 200 locations planned to open by the end of 2020. It's expanding its franchise unit count through both traditional restaurant locations and nontraditional venues such as airports, military bases and universities. The brand plans for expansion into new markets including Minnesota, California, Florida, Colorado, Rhode Island, Indiana, Ohio and Arkansas.
"This year, we are focused on creating an environment that delivers a unique and original experience for every guest that walks through the door," Saladworks Chief Marketing Officer Mark Mears said. "Were doing this by promoting creativity from within to deliver on originality by creating an environment where team members are encouraged to enhance the guest experience by letting their personalities shine through. Creating 'WOW!' moments for guests is the cornerstone of the Be Original campaign."
Saladworks opened in 1986 and launched its first franchised location in 2001.