Franchising
Saladworks adding 20 ghost kitchens
March 4, 2022
Saladworks, a create-your-own salad franchise, which is part of the WOWorks family of brands, is opening 20 ghost kitchen locations in Florida through its partnership with Combo Kitchen, a ghost kitchen franchise.
Scheduled to begin operations by March 25, the menu items will be available for delivery across Central Florida through Combo Kitchen's agreement with the Florida-based restaurant chain, WingHouse Bar & Grill.
"Normally, expanding into an entirely new market is costly for potential franchisees," Brian Farris, WOWorks CDO, said in a company press release. This partnership allows us to gain new customers without needing to invest upfront in a brick-and-mortar store. We also gain additional benefits, such as raising Saladworks' brand awareness in new regions and giving our guests more points of delivery and pickup."
WingHouse Bar & Grill restaurants in West Bradenton, North Tampa, Brandon, Clearwater, Daytona Beach, Ellenton, Orlando, Kissimmee, Lakeland, Largo, New Port Richey, Ocala, North Palm Harbor, Pinellas Park, Sanford, Tampa and Wesley Chapel will offer the salad menus without any disruption of their typical operations while increasing revenue stream.
"We are excited to bring on an iconic brand like Saladworks to the WingHouse system," Michael Aminpour, president at Elite Food Management, franchisees of WingHouse, said in the release. "We believe Saladworks is one of the premier salad companies in the nation and are excited to join the family. We look forward to growing the brand and bringing their popular create-your-own salads to the Florida DMA."
In the past year, Saladworks has grown by more than 42 restaurant locations, entering new markets such as Michigan and Nevada. Roughly 79% of these openings mark non-traditional presences, i.e., ghost kitchens, food trucks, grocery, retail, airports, hospitals and universities.
Founded in 1986, Saladworks has over 160 locations across 25 states and two countries.
