Franchising

Salad Station eyes Florida for expansion

Photo: Salad Station

December 20, 2023

Salad Station is seeking franchisees in the Orlando/Daytona Beach area to aid its goal of tripling its footprint by the end of 2026.

"Central Florida is an important area for us," Salad Station Founder and CEO Scott Henderson said in a company press release. "Our Tampa location has been a tremendous success and we'd like to build off that along the I-4 corridor."

Some of that success includes recent franchise deals in Lakeland, Winter Park and Altamonte Springs/Apopka, Florida.

Founded in 2012 by Louisiana vegetable farmers, Salad Station has a strong presence in other southern states, including Texas, Louisiana, Mississippi, Alabama and Arkansas. It's also adding stores to Tennessee.

It features low start-up costs, a small footprint and a simple operational model that franchisees find ideal, Henderson said.

By the end of 2023, 30 locations will be open with plans calling for an additional 17 locations by the end of 2024.

"Franchising a Salad Station is a unique opportunity to be a local hero," Henderson said. "My mom and I opened the first Salad Station simply because we identified that our community was lacking a quick and easy way to eat a fresh and customizable meal, large or small."

Top-performing locations, open six days a week, achieve over $700,000 in yearly gross revenue with investments as low as $200,000. The first location featuring a drive-thru will open in Ocean Springs, Mississippi in early 2024. Area Development Agreements are available to potential franchisees interested in more than one location in a particular geographic area.