Operations
Sajj opening ghost kitchen inside grocery store
January 11, 2022
Bay-Area based Mediterranean fast casual concept SAJJ Mediterranean is opening within Ralphs grocery store in L.A., thanks to a partnership with ghost kitchen provider Kitchen United.
SAJJ will be one of the first restaurant concepts to serve its food inside the Kitchen United MIX concept at the store opening next week at 10850 W. Le Conte Ave., just steps away from the UCLA campus, according to a company press release.
Customers may order in-store via kiosks and online for pickup or delivery through the SAJJ website and SAJJ app, Kitchen United Mix website or third-party ordering services.
"We at SAJJ Mediterranean are always searching for new or revolutionary ways to not only expand our brand, but also meet our customer's needs, which is why this innovative ghost kitchen model created by Kitchen United stood out to us," Zaid Ayoub, CEO and founder of SAJJ Mediterranean, said in a company press release. "We are eager to be a part of this exciting venture with both the Kitchen United and Kroger teams, and we are confident that this new partnership will excel us on our journey to grow."
Earlier this year, Kitchen United announced its partnership with Kroger, Ralphs parent company, to house various national and regional restaurant concepts in-store and provide customers with freshly prepared meals.
"As a long-time favorite of the Bay Area, we are thrilled to help SAJJ Mediterranean expand further in Los Angeles through our unique partnership with Kroger," Atul Sood, chief business officer of Kitchen United, said in the release. "Zaid and his team have been quick to recognize the benefits of off-premise dining and SAJJ's new location at Ralphs will allow the healthy restaurant brand to engage with new customers while unlocking incremental revenue."
SAJJ Mediterranean currently operates multiple restaurants and ghost kitchens throughout California, food trucks, a catering service and an e-commerce SAJJ Market.
