October 2, 2018
SAJJ Mediterranean, a family of food trucks and brick-and-mortar restaurants, has added a plant-based protein to its menu. The Impossible Kabob, produced by Impossible Foods, is available now at all seven SAJJ locations across California, as well as both Bay Area-based food trucks, according to a company press release.
The plant-based Impossible Kabob is made with wheat and potato proteins, soy, coconut oil and heme, Impossible Foods' signature ingredient that gives the products the flavor of traditional beef. SAJJ makes the kabob its own by marinating the plant-based protein in a signature marinade, giving the dish the transporting and satisfying flavors SAJJ is known for, said Executive Chef Loay Alhindi.
"We've been on the hunt for a plant-based protein to add to our menu for some time, however, it was important that the new addition be both nutritious and flavorful," Alhindi said in the release. “Impossible Foods met both of those needs, and after adding our unique SAJJ spices and sauce, we're confident that the Impossible Kabob will be welcomed by our customers, both meat eaters and non-meat eaters alike."