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Russo's forms partnership to expand brand, interest potential franchisees

The partnership between Guidant Financial, BoeFly.com and Russo's is part of Guidant's Funding Assurance program to help franchisors expand their brands.

April 13, 2015

BoeFly, an online proprietary site matching borrowers with lenders, and Guidant Financial, provider of business finance strategies, announced a partnership with Russo's Restaurants to increase credit access to potential Russo's Restaurants franchisees. Russo's is the franchisor of fast casual brand Russo's New York Pizzeria and the casual concept Russo's Coal-Fired Italian Kitchen.

The partnership between Guidant Financial, BoeFly.com and Russo's is part of Guidant's Funding Assurance program to help franchisors expand their brands. The partnership will offer existing and prospective Russo's franchisees access to financing services from Guidant Financial and BoeFly, via a customized prequalification tool on Russo's website called bQual.

Russo's franchisees will receive unlimited use of the bQual business loan prequalification and financial education report. The prequalification helps determine what financing is available for franchise projects.

"This easy prequalification process will give Russo's franchisees confidence about their ability to get financing and identify potential sources," said David Nilssen, CEO and co-founder of Guidant Financial, in a statement. "We're thrilled to work with Chef Russo's team to help ease the often complex financing process and enable more individuals to realize their dream of franchise ownership."