Payments

Rubio's upgrades loyalty program

Provided

August 31, 2022

Rubio's Coastal Grill is launching an updated rewards program, enabling guests to cash in points for free drinks, desserts, tacos and entrees. Designed to be simple and add value to every purchase, the program marks a change in structure since the program was first rolled out in November 2019, Co-Founder Ralph Rubio said in a company press release.

"We're making it easy for our guests to be rewarded with free food, and choose the foods they want to redeem points for," he said. "We hope the new program encourages even more Rubio's cravings, because the more our guests enjoy their Rubio's favorites, the closer they are to enjoying free menu items."

All Rubio's Rewards members will receive 200 points as original/VIP members, kick-starting their rewards earnings. New members may sign up online or through the Rubio's App, place an order and start earning points. To celebrate, Rubio's will gift members with double points earned with every weekend purchase, Friday to Sunday, in September.

Rubio's guests will earn 10 points for every $1 spent. Guests who earn 400 points may redeem them for a free drink, dessert, regular side of chips and guac or side of Mexican street corn. Guests earning 700 points may redeem them for a free individual taco, large side of chips and guac, or kids meal; and guests earning 1,300 points may redeem them for a free entree.

Rubio's has locations in California, Arizona and Nevada.