Marketing

Rubio's taps SMG to collect customer feedback

December 1, 2022

Rubio's Coastal Grill, which has over 150 locations, has tapped Kansas City-basedService Management Group to help improve real-time, prescriptive feedback across its guest journey.

"We knew we wanted a partner with restaurant-specific expertise that could bring our real-time feedback to the next level," Paul Nishiyama, chief operating officer for Rubio's, said in a company press release. "SMG proved to be our perfect match and is already helping us better understand how we're performing against the rest of the industry, while delivering insights and best-in-class tools for our operators."

Rubio's is partnering with SMG to gather location-level guest feedback across its restaurants and is using SMG's online reputation management solution to measure location-specific ratings and reviews across review sites, understand restaurant-level competitive benchmarks and engage with customers via in-platform response.

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