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Rubio’s reveals East Coast expansion plans

Rubio's is buying eight Lime Fresh Mexican Grills locations from its parent company Ruby Tuesday.

November 17, 2015

Rubio's Restaurants has entered into an agreement with its parent company, Ruby Tuesday, to acquire eight restaurant locations in Florida currently operated as Lime Fresh Mexican Grills. Following closing of the transaction, Rubio's will convert them to Rubio’s Coastal Grill restaurants, marking the California-based company's first expansion to the East Coast, according to a company press release.

"Since opening our first restaurant more than 30 years ago, our quality reputation has steadily spread across the nation," said Co-Founder Ralph Rubio. "Florida is a priority market for expansion because of a shared passion for quality seafood and culinary innovation. We're eager to be a part of the community and bring a taste of Southern California to the East Coast."