Staffing

Roy Rogers names former Paris Baguette leader to head franchise expansion

Photo: File

February 17, 2021

Roy Rogers Restaurants has named former Paris Baguette America franchise sales executive, Gregg Koffler, to fill its newly created role of vice president of Franchise Sales. Koffler will lead the brand's efforts to attract franchise candidates to open locations throughout the eastern United States, a news release said.

At fast casual chain, Paris Baguette, Koffler oversaw all aspects of the brand's franchise expansion, including real estate, design and construction and franchise sales. Earlier in his career, he led global franchise sales and development for Johnny Rockets and held executive franchising roles at Orangetheory Fitness, Smashburger, Corner Bakery Cafe and Wyndham Hotels.

"I'm thrilled to be hopping in the saddle with Roy Rogers to drive the brand into new locations and markets," Koffler said in the release. "This is a brand with a passionately loyal following and a long and celebrated history. The brand has completely transformed over the past few years, and I'm excited to join this team and lead our efforts to find the ideal partners to bring Roy Rogers back to guests throughout the East and beyond."

Roy Rogers plans to put Koffler's experience driving strategic franchise growth to use to relaunch its expansion program that was first announced a year ago following an intensive overhaul of the brand's restaurants and franchise program.

The brand has recently launched numerous initiatives intended to increase off-premise dining as a percentage of overall sales, including adding delivery through Uber Eats and DoorDash. Other additions include curbside pickup, enhancing drive-thru and online ordering.

Based in Frederick, Maryland, Roy Rogers has 22 company-owned restaurants and 25 franchise restaurants in six states.