News

Roti to use 100% grass-fed beef

Roti Modern Mediterranean will begin serving grass-fed beef Feb. 29.

February 25, 2016

Roti Modern Mediterranean will begin serving grass-fed beef Feb. 29, at its 21 restaurants in Chicago, Washington D.C. and New York City.

"Many times the cattle are grain finished in an effort to fatten them up which affects the taste," said the chain's newly appointed director of culinary operations, Chef Andrew Ashmore. "Because our cattle are 100 percent grass-fed, the meat tends to be leaner with a more pronounced, full beef flavor."

Ashmore said Roti Modern Mediterranean believes in serving better beef for multiple reasons, including that it's better for the cattle, the people who consume it and for the environment. The cattle are not confined to feedlots or forced a diet that is unnatural to them.

"Roti already offers sustainable meats like free-range chicken raised in barns, not cages, and salmon sustainably raised with the Seafood Trust Eco Label certification. Our decision to bring about better beef was a natural next step," said Carl Segal, CEO of Roti Modern Mediterranean. "We're proud that this new menu item offers added benefits for our consumers, the environment, and the cattle themselves."