Franchising

Roti reopens flagship store with new look

Provided

October 22, 2020

Roti, a fast casual Mediterranean restaurant, is reopening its Northbrook, Illinois, location with a redesign. The store, located at the intersection of Skokie Boulevard and Dundee Road, is now the Chicago-based brand's flagship location and features enhanced technology and an elevated menu, according to a company press release.

The new healthful offerings embrace boldness with more than a dozen chef-curated combinations crafted to capture the adventurous zest of the Mediterranean in every bite, Nico Nieto, VP and head of marketing and brand, said in the release.

"Roti serves food that matters, and we take food really seriously," he said. "We've listened carefully to our customers and have tailored the new Roti experience to accommodate their feedback. Now we cannot wait to introduce these new flavors and the new experience to the Chicago community."

The new menu entrées include: I Dream of Tahini, which is its signature chicken Roti with watermelon radishes, marinated cabbage, microgreens and honey-tahini vinaigrette on a bed of silky hummus; Caulifornia Sunset, a chili tahini cauliflower on mixed greens with tomato and cucumber, marinated cabbage, dill cucumbers, pickled onions and red pepper sauce with feta crumbles and pita chips; and Lil' Lamb, a lamb shawarma nestled in hummus with dill cucumbers, watermelon radishes, pickled onions, tahini dressing and a side of warm pita bread.

In addition to the new menu, Roti has partnered with Tractor Beverage Company to provide certified organic, non-GMO juices made from only real, clean ingredients.

The company also redesigned the 54-seat restaurant by incorporating new food displays, clean lines, crisp refined woods and a new color palette of blues, grays and reds. Food photography lines the walls as guests approach the familiar front line beginning with bases, followed by hot main courses, sides and toppings and ending with a "finishing station" where all of the ingredients are combined before serving, according to the release.

To enhance the overall customer experience, the company has implemented curbside and in-store pick-up through its mobile ordering system.

Roti operates 42 locations.