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Roti Modern Mediterranean rebrands as Modern Mediterranean

Roti Modern Mediterranean is debuting its new look and new name next month when it opens in Modern Mediterranean in Chicago.

October 15, 2015

Roti Modern Mediterranean will debut its new look and new name next month when it opens as Modern Mediterranean in Chicago.

The rebranding better reflects the restaurant’s dedication to using classic Mediterranean ingredients to prepare modern meals, and is an evolution of the brand experience, said Carl Segal, CEO of Roti Modern Mediterranean, in an announcement.

"Our new restaurant look is a true reflection of our food and company values: High quality, modern, inviting and comfortable. We want Roti to be a place where you can take a break from your busy day and enjoy wholesome, delicious Mediterranean food with friends or family," he said.

The new design will feature booths, and the beverage menu will expand to include beer, wine and house-made juices and teas. Roti worked closely with Aria Group Architects to develop the new interior design and with Grip Design to update its branding, Segal said.