Operations

Roti Modern Mediterranean opening delivery-only location

Photo: Edible Brands

January 20, 2026

Roti Modern Mediterranean is expanding its footprint in its home market with the opening of its first delivery-only location in Smyrna, Georgia. The move marks a strategic shift for the Chicago-founded brand, which was acquired by Atlanta-based Edible Brands last year.

"Opening this ghost kitchen is a major step forward in our development strategy," Matthew Walls, president and chief stores officer of Edible Brands, said in press release. "It allows us to deepen our presence in Atlanta while expanding our non-traditional footprint."

Located northwest of downtown Atlanta, the Smyrna facility will fulfill orders exclusively through third-party platforms, including DoorDash, Uber Eats and Grubhub. To mark the opening, the restaurant is offering $5 off first-time orders through Feb. 28.

The expansion comes as Edible Brands, the parent company of Edible Arrangements, seeks to revitalize the Roti brand following its acquisition out of bankruptcy in February 2025. Under the leadership of founder Tariq Farid, Edible Brands has integrated Roti into its portfolio, recently securing a vendor partnership at Mercedes-Benz Stadium and launching a national franchising program.

Sara Berthen, vice president of global franchise development at Edible Brands, said in the release that non-traditional formats like ghost kitchens allow the company to test new markets and meet consumer demand for convenience.

Roti operates 17 corporate-owned locations across Chicago, Washington, D.C., and Minneapolis, in addition to its presence in Atlanta. The company is targeting franchise growth across the Sun Belt and Midwest, with total investment costs for new franchisees ranging from approximately $494,000 to $814,000.

Founded in 2007, Roti specializes in customizable Mediterranean bowls, salads, and wraps. The brand is part of a growing Mediterranean restaurant sector in the U.S., which the company estimates is valued at $33.4 billion.