News

Roti Mediterranean NYC bound

September 10, 2012

Chicago-based Roti Mediterranean Grill has chosen lower Manhattan as the spot for its 16th location. The healthy fast casual concept has inked a deal to open at 100 Maiden Lane in Lower Manhattan in January 2013, and has plans for 10 more Manhattan restaurants over the course of the next two to three years.

"New Yorkers are some of the most sophisticated eaters on the planet, and they love Mediterranean food. They demand fresh, delicious food, and there is a premium on quick, efficient service. These are the hallmarks of Roti and we can't wait to open," Bill Post, co-founder and CEO, said in a company press release.

Roti Chairman Mats Lederhausen said he is determined to solve the American food conflict between good taste and good health. Having held senior leadership roles with McDonald's, Chipotle, Pret A Manger and Boston Market, he knew the timing was perfect for healthier concept. In 2007, he partnered with a group of friends to help further develop Roti Mediterranean Grill.

"Most of the great innovations we enjoy solve paradoxes of basic human desire. We feel we always have to choose between something good and something bad...like you can't really have both. That is why the technology category is doing so well – it's easy and satisfying. Roti is trying to do the same with food. Eating healthier food doesn't mean eating food you don't like," he said.

Read more about franchising.