Franchising

Rōti reopening pandemic-closed locations

Provided

April 6, 2021

Chicago-based Rōti, a Mediterranean concept offering bowls, salads and pitas, is reopening 20 locations that were closed during the pandemic. Customers, however, will see a few changes.

"We've been busy during COVID, refreshing that approach to hospitality: new meals, new look and a new way to explore the Mediterranean," CEO Justin Seamonds said in a company press release. "With this next chapter of Rōti, we hope to reintroduce the Rōtithat our customers have come to know and love, and also usher in a new wave of Rōtilovers who want to fuel their bodies with good food."

Before making changes, the chain conducted research including a series of taste tests, garnering feedback from customers, who were long-time fans of the brand as well as those who were new to the experience. From there, RōtiCulinary Director Venecia Willis worked to curate a menu consisting of the Mediterranean flavors in which Rōti is known. While guests still have the ability to create their own bowl, salad or pita, Rōti's staff — who went through a training program to familiarize themselves with, not only the new menu items, but also its refreshed brand ethos — are able to guide customers through the process of ordering their perfect Mediterranean meal, Willis said.

"We believe that customers deserve an option that's both flavorful and healthy — no need to sacrifice one for the other," she said. "The Mediterranean diet offers health benefits by incorporating age-old ingredients that have withstood the test of time. Although some of these ingredients may be new to the U.S., their culinary history dates back hundreds of years, and we're excited to give them our own spin."

Reopening its doors after nearly one year of navigating a global pandemic, Rōti has taken every precaution to ensure a safe customer experience, Seamonds said. In addition to the revitalized menu, guests will see an updated decor and hear curated playlists from Apple Music to help them get a full Mediterranean experience.

In celebration of the reopenings, the first 200 customers will receive free meals (up to $10), and free hummus during opening week.

Rōti has 42 locations nationally.