Franchising

Roll-Em-Up Taquitos signs 6-unit deal

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January 17, 2022

California-based Roll-Em-Up Taquitos has signed a deal with Chris Concepcion to bring six locations into Ventura County and Glendale, with the first set to open by Q2 of 2022. The deal is part of the chain's goal to increase its presence within its home state of California by selling 500 units by end of 2022, said Roll-Em-Up Chief Development Officer Chris Wyland.

"This latest development agreement is a direct reflection of Roll-Em-Up's position as an innovative and unique industry leader," he said in a company press release. "Chris brings a tremendous amount of experience and enthusiasm to the brand as a current multi-unit franchisee. He is a stone-cold operator with a passion for success. We are excited to welcome him to the Roll-Em-Up family."

In addition to the six locations in Ventura County and Glendale, Concepcion plans to open multiple units in California and across the western states.

"Growing alongside the brand, I intend to open a minimum of five locations a year," Concepion said in the release. "I have no doubt that the communities I serve will embrace the great-tasting, fresh food and the lively atmosphere that Roll-Em-Up Taquitos brings to the table. I am eager to get started and thrilled about this partnership."

Roll-Em-Up Taquitos, which has three units and 105 in development, is seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and franchise fee of $20,000, the initial investment to own and operate a restaurant is between $278,000 and $585,000, according to the release.