Franchising

Roll-Em-Up Taquitos plans 9-unit expansion in Southern California

Provided

August 4, 2021

Roll-Em-Up Taquitos, a taquito-focused franchise, is rolling out a nine-unit development deal in Southern California, according to a company press release.

The deal will bring locations into Riverside County, with the first set to open by Q1 of 2022. The Riverside County deal comes at a time when Roll-Em-Up Taquitos continues to expand within its home state of California.

All nine restaurants will be owned and operated by The Aurora Group, a holding company focused on developing fast-casual and quick-service restaurants. The team is franchisees of Silverlake Ramen, a ramen concept founded in Los Angeles. The Aurora Group plans to roll out three or four locations within the coming year.

"For our team, it became clear we wanted to be a part of Roll-Em-Up Taquitos after learning about their unique concept that no one else is doing right now," John Smothers, managing partner of The Aurora Group, said in the release.

The Aurora Group will add Roll-Em-Up Taquitos locations in Corona, Eastvale, Riverside, Temecula, Menifee, Lake Elsinore, Hemet, Murrieta, Moreno Valley, Perris and El Cerrito.

"We look for concepts that provide both enlightened hospitality and great guest satisfaction, and we see this within the Roll-Em-Up team," Smothers said in the release. "Our goal is to build over 50 units with the brand in the future."

Roll-Em-Up Taquitos offers five different taquitos, including braised shredded beef, shredded chicken, potato, cheese, and avocado. Taquitos can be topped with cheese and sour cream, in addition to the brand's handmade mild or spicy house sauce, guac sauce, queso sauce, and their famous "lit" sauce.

Other menu items include house-made bacon beans, rice, bomb AF chips, churro donuts drizzled with caramel sauce, and famous Street Corn with butter, mayo, and cotija cheese, with an optional dusting of Hot Cheetos and Tajin or coated in queso.

"We are excited to welcome The Aurora Group to our Roll-Em-Up team, as we are very confident in the success this partnership will bring. We always strive to find partners who believe in our concept and show a passion for what we do," Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos, said in the release. "Riverside County is a great community and shows huge potential for Roll-Em-Up Taquitos to continue expanding across Southern California."

Founded in 2019, Roll-Em-Up Taquitos started franchising in 2021. The franchise has two locations in California, with 38 in various stages of development.