Franchising

Roll-Em-Up Taquitos lands 12-unit deal

Provided

July 13, 2021

Roll-Em-Up Taquitos is opening 12 locations in San Bernardino County, California, thanks to an agreement with locals Glen Elder and Thelma Lemus.

The couple and business partners, who plan to open over four locations by the end of 2022, have over 20 years of entrepreneurial experience, growing three retail stores and selling a company for over seven figures, according to a company press release.

"We have been looking for a franchise to partner with for a while, and the overall concept of the brand, strong financials and fun working environment is what drew us in," Elder said in the release.

The deal will introduce Roll-Em-Up Taquitos to Colton, Covina, Fontana, Indo, Ontario, Palm Desert, Palm Springs, Pomona, Rancho Cucamonga, Redlands, Rialto and Upland.

Roll-Em-Up began in the home of the Usrey family, where father (Ron) and son (Ryan) fell in love with Mama Karen's beef taquitos. The Usrey family always talked about opening their taquitos-only eatery, but Karen passed before that dream became a reality. The father-son duo, however, opened the first Roll-Em-Up Taquitos two years ago in Chino Hills, California. It now has two locations in Chino Hills and Brea, California, with plans to open a third later this month in Victorville, California.

To help grow the chain, the Usreys are seeking franchise partners with previous restaurant ownership experience. With a territory fee of $20,000 and a franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant rages from $278,000 to $585,000, according to the release.