Operations

Roll-Em-Up Taquitos fighting inflation with price cuts, value combos

Photo: Roll-Em-Up Taquitos

May 17, 2024

Roll-Em-Up Taquitos is hoping lower prices and value combos will garner customer attention as other brands are increasing menu prices due to rising food costs and minimum wage hikes.

"During a time when many restaurants are raising prices, we're proud to be going against the grain," Ryan Usrey, co-founder of Roll-Em-Up Taquitos, said in a company press release. "At Roll-Em-Up, we're committed to the belief that everyone deserves to enjoy the most delicious taquitos out there without breaking the bank. These days, it's nearly impossible to order a full meal from most big fast-food chains without spending close to $20. With our 2-pack Combo, we're proud to offer the perfect combination of 2 taquitos, mixed and matched to your liking, with a side of beans and rice AND an ice-cold drink for just $9.98, making it possible to truly enjoy a full meal with a $10 bill."

Roll-Em-Up is also bringing back rice and beans as a side option and is introducing new menu items, including a roster of stacked Nacho options, loaded potatoes and baked churro donuts.

Founded in 2019 and franchising since 2021, Roll-Em-Up Taquitos has 16 locations and a food truck.