Franchising

Roll-Em-Up Taquitos enters Las Vegas market

Provided

December 17, 2021

Roll-Em-Up Taquitos has signed a development deal to bring five locations to Las Vegas. The stores will be owned by Nate Pollock, Frank Melfi and Marisa Floyd. The first location is set to open mid-2022, according to a press release.

"We chose to franchise with Roll-Em-Up Taquitos because we fell in love with the concept and wanted to be a part of launching a new brand from the ground floor," Pollock said in the release. "When we went out to visit the restaurant we really enjoyed the food, the atmosphere and the vibe. The simplicity of the menu and the focus of making a fresh handmade quality product that appeals to a large audience is what also attracted us to the Roll-Em-Up family. We are extremely excited to bring Roll-Em-Up Taquitos to Las Vegas and look forward to the success of the brand."

This development deal will roll out locations in the Las Vegas Valley including on the famous Las Vegas Strip.

"We believe people will love the great-tasting, fresh food and the lively atmosphere of our franchise locations," Pollock said in the release. "We are eager to get started in the Las Vegas area and eventually bring the concept to other states."

Roll-Em-Up Taquitos offers a focused yet straightforward menu of five different taquitos, including braised shredded beef, shredded chicken, potato, cheese and avocado. Other menu items include house-made bacon beans, rice, bomb AF chips, churro donuts drizzled with caramel sauce, and famous Street Corn loaded with butter, mayo and cotija cheese, with an optional dusting of Hot Cheetos and Tajin or coated in queso.

"We're beyond thrilled to be entering the Las Vegas market," Ryan Usrey, chief executive officer of Roll-Em-Up Taquitos, said in the release. "The passion that Nate, Frank and Marisa have brought to our brand is exactly what we look for in our franchise partners. We look forward to supporting their continued growth in Nevada and additional states as they scale."

There are three Roll-Em-Up Taquito locations open in California with 100 locations in various stages of development.