Franchising

Roll-Em-Up Taquitos adds rewards platform

Provided

September 20, 2022

Roll-Em-Up Taquitos has launched its first digital application, the O.G. Taquito App & Rewards, which allows guests to browse menu offerings and place orders for delivery, curbside and in-store pickup. The rewards program includes the following :

• Free chips and guacamole for downloading the app and creating an account.
• One point for every dollar spent to redeem food and special offers.
• Free birthday gift.
• Monthly challenge cards to receive bonus points and special food offers.

"At Roll-Em-Up Taquitos, we have always wanted to make our guest experience as exceptional and simple as we can for everyone," Chris Wyland, CDO, said in a company press release. "I'm beyond proud of our brand's efforts to create a digital app that fully encompasses who we are as a brand, as well as provides rewards to our loyal guests."

The app is available in the Apple App Store and Google Play and was created with Punchh, a PAR Technology Company.

"Roll-Em-Up Taquitos is one of the most unique fast casual brands out there," CEO and Founder of Roll-Em-Up Taquitos Ryan Usrey said in the release. "Our story, devotion to quality and incredible growth are reflected in the launch of our app. I am incredibly excited to see all of our loyal customers enjoy the rewards and special offers our app has to offer."

Founded in 2019 and franchising since 2021, Roll-Em-Up Taquitos has three locations in California.