Franchising

Robeks pushing non-traditional growth

Provided

November 15, 2022

Los Angeles-based Robeks is focused on expanding its footprint via non-traditional locations including airports, military bases, travel centers and universities. Teaming up with Non-Trad Consulting, the 25-year-old chain is hoping to find opportunities across the country.

"Robeks' offerings are an ideal fit for so many non-traditional locations from airports to universities and venues in between like military bases, healthcare facilities and all other travel settings," Todd Peterson, chief development officer at Robeks, said in a company press release. "Robeks operations are flexible and can be adapted to a wide variety of footprints while still delivering the high-quality customers have expected from us for more than 25 years."

With locations in universities in California and Connecticut, and one opening soon in Union Station in Los Angeles, Robeks has established the blueprint for navigating the different design and permitting processes, supply chain needs and the right partners to bring the brand to customers, who crave its smoothies, juices, acai bowls and premium toasts, Peterson said.

Robeks has an average annual unit volume of $898,685 for the top 50% of the franchised system and nearly $1.1 million for the top 25% of units. In 2021, its system AUVs increased over 38%, according to the release.