News

Robeks posts 21 months of sales increases

September 25, 2013

Robeks has reported 21 consecutive months of same-store sales increases. Through August, average store revenue is up 9 percent compared to 2012, according to a company press release.

The sales growth has been driven by a series of new menu items, which culminated in January with the nationwide rollout of a revamped menu, reorganized into new categories such as "Performance," "Power," "Nature's Best" and "Fan Favorites" to help customers understand their options, said CEO Steve Davidson.

"We worked with our franchisees to learn more about our customers and what they are looking for," he said. "Those insights combined with our market research led to the new menu, which has been a huge hit."

One of the biggest boosts has come from vegetable juice sales. Robeks has always offered fresh-squeezed juices, but expanded its juice menu to meet the demand for green vegetable juices. Juice sales doubled nationwide, and they tripled in some locations.

According to Davidson, other menu innovations that have contributed to the sales growth include:

• Smoothies made with Greek yogurt, which have been popular with customers looking for more protein and fewer carbohydrates.
• The Tropi-KALE smoothie, which introduced customers to the leafy green superfood and quickly became one of the top sellers for Robeks.
• And limited-time offerings like Almond Milk & Date smoothies.

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