News

Robeks unveils Philly food truck

July 24, 2014

Robeks fresh juices and smoothies franchise will debut the first food truck in the Philadelphia market. The rollout of the food truck marks Robeks' entry into Philadelphia and surrounding areas. Later this summer, a brick and mortar Robeks store will open at 1035 Chestnut Street near Jefferson University Hospital.

Kimberly and Matthew Berger and Michael Fornaro are leading the effort, according to a news release. Kimberly also serves as Regional Director for Robeks in the area, and plans to develop up to 37 Robeks franchises over the next 10 years in Philadelphia and in five surrounding counties.

The upscale Robeks food truck features the brand's new hummingbird logo, prominent pictures of smoothies and fresh-squeezed juices and three large service windows. The windows allow customers to watch orders being prepared.

The roving truck will set up shop at local wellness events, businesses, colleges and festivals and be available to cater private events. The truck will also leverage social media including Facebook, Twitter and Instagram to build brand awareness and promote its presence when vending to the public.

"We want to make it very easy and convenient for people to get healthy meals that are highly nutritious and delicious on their way to work, at lunch, and on their way home," Kimberly Berger said in the release. "Philadelphians deserve a healthy alternative to fast food. For us, this is also a great business opportunity. We feel like Robeks' brand strength as a best-in-class franchise will attract a following of loyal customers and potential new business owners who want to own a business that's both profitable and healthy."