News

Robeks ends 2013 with growth spurt

November 20, 2013

Smoothie franchise Robeks finished 2013 with a burst of activity, announcing plans to bring the brand to Philadelphia as well as New York City, with more expansion on the horizon, according to a company press release.

Robeks, which has about 100 stores nationwide, will open its first store in Philadelphia in spring 2014, and has plans for up to 37 locations in the area. The smoothie franchise is also moving into Manhattan or the first time, with 11 locations in the works.

"Robeks is growing quickly thanks to new partners who are eager to bring healthy options to their communities, as well as existing franchisees who are adding stores," Robeks CEO Steve Davidson said. "The opportunity is huge for businesses that help people live better, healthier lives."

Growing health consciousness has been a boon for Robeks, which has seen 22 consecutive months of same-store sales growth, Davidson said. It's a deep-seated trend. The National Restaurant Association reports that 71 percent of adults are trying to eat healthier at restaurants than they did two years ago.

"Companies that can deliver healthy foods fast are poised to win," Davidson said. "People want food that's healthy and convenient. People who provide it can make a big difference in their community, and make good money doing it."

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