News

Robeks coming to Philadelphia

October 1, 2013

Robeks, a fruit smoothie and fresh-squeezed juice franchise with more than 100 locations, is coming to Philadelphia, with plans to develop 37 stores in the area, according to a company press release.

Kimberly and Matthew Berger have partnered with long-time friend Michael Fornaro to bring the smoothie franchise to Philadelphia's more than 4 million residents and 39 million domestic visitors. They plan to open the first location in Center City in March with another soon thereafter in a suburban location.

"We want to make it very easy and convenient for people to get healthy meals that are highly nutritious and delicious on their way to work, at lunch, and on their way home," Matthew Berger said. "We want to give Philadelphians a healthy alternative to fast food, and for us, it is also a great business opportunity. Robeks has been very successful — even in a down market."

Read more about growth.